At Razorfish, I translate current social media trends into branded content for both Bath & Body Works US and Canada accounts. I trendmine, create strategy, shoot and edit the content.
Check out our Shorty Award nomination for Billie, Your Scent Bestie!
@bathandbodyworkscanada A hot bath and steamy shower hate to see me coming. #cozy #selcare #showerroutine #ideas #bathandbodyworks #bathandbodyworkscanada #fyp #routine #fragrance #bodycare ♬ original sound - Bath & Body Works Canada
@bathandbodyworks If only he helped fold our clothes too. #laundrytok #spookyseason #halloween #cleantok #basement #bathandbodyworks ♬ Halloween ・ cute horror song - PeriTune
@bathandbodyworkscanada ...you don't decorate your fridge for the holidays? #holidaydecor #festivevibes #cozy #holidayaesthetic #homedecor #holiday #ideas #cozyathome #fridgescape #bathandbodyworks #bathandbodyworkscanada #fyp #festivefragrances #holidayscents #candles #cozyseason #gifting #giftideas ♬ original sound - Bath & Body Works Canada
@bathandbodyworks Very custom, very demure, very MINDFUL.✨ #perfumetok #layeringcombo #demure #fragrancetok #bathandbodyworks ♬ original sound - Jools Lebron
@bathandbodyworkscanada Just Billie Things. BOXING DAY starts TODAY in stores + online! 🛍️ 🛒 #winterarc #sale #semiannualsale #holiday #ideas #cozyathome #bathandbodyworks #bathandbodyworkscanada #fyp fragrances #candles #bodycare ♬ original sound - Bath & Body Works Canada