THERESE NIEDBALA
project HIGHLIGHTS
Darkhorse
I produced and art directed a boxing-inspired photoshoot for photographer Masalah Baskin's portfolio.Â
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I arranged the timeline, sourced wardrobe, booked our location, casted our primary model, built our call sheet and did sfx makeup in addition to being the secondary shoot model.
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Color Photographs: Masalah Baskin
Black & White Photographs: Jacob Lee
Assistants: Juan Montano, Riley Valentine, Jacob Lee
Model: A.R. Igbadume
Production ***
Art Direction ***
Football SZN
A popular audio-based TikTok trend makes rounds every fall and our client asked us to participate. This was a challenge because the original trending audio included intellectual property that we did not own and, therefore, could not use.
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I pitched a concept that would use commercial-use sound fx that would keep us true to the trend. I would use actions with the products to 'trigger' the sounds of a football game.
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This video resulted in 1M views on Instagram Reels and sold out the hero product within 24 hours. The TikTok version outperformed another brand post that used the same trend strategy by 25k+ views, 700 engagements, and had 18x more clicks back to site.
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Strategy **
Art Direction ***
Production **
Videography***
Editing ***
6M Views
15.4k Likes
152 Comments
340 Reposts
Viva Las Vow Renewals
David's Bridal wanted to dedicate May as national vow renewel month. How do we introduce that idea and own it out in the world?
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The Times Agency hosted a sweepstakes and activation to bring a lucky couple to David’s Chapel in Las Vegas to renew their wedding vows, making David's Bridal the wedding brand that owns Vow Renewal Month.
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We created more up-to-date, culturally relevant social content and partnered with demographic-appropriate influencers to draw in not just our pinpointed audience, but to build brand value within a new market audience of younger adults.
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Strategy *
Art Direction *
Content Capture **
Copywriting **
Billie the Mascot
Strategy ***
Art Direction **
Production *
Videography***
Editing **
Razorfish pitched the creation of a life-sized mascot to join in on the social media mascot fun in 2024. Billie the duck came to life, born from the brand's original rubber duck mascot from the 90s.
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We leaned into cultural moments, trending audios, and Gen Z behaviors to create content ideas for Billie that transformed Billie into an even bigger Bath & Body Works icon.Â
Product Photography
I have a background in e-commerce product photography and retouching.
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These are jobs I completed for two separate Chicago designers, Ives Barrera and Secret of Manna, to showcase their work online and in line sheets.
Photography***
Retouching***
Girl Groceries
To introduce two new fragrances to the Fruit Fusion collection on social, I proposed an aesthetic-forward social trend: styling everyday objects where food should be, like grocery stores. Scroll to see the full process.
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I arranged a storyboard with four unique compositions to show the array of products in different grocery scenarios and use a mix of static and motion picture in line with our Instagram carousel engagement strategy.
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To bring this to life, I sourced props in similar colors to the product packaging and explored different ways to recreate the look and motion of a grocery store converyor belt, and landed on using a walking pad.
Strategy **
Art Direction ***
Production **
Videography***
Editing ***
4.3k Likes
53 Comments
71 Reposts