National Vow Renewal Month
How do we be the brand that dedicates and owns a month for vow renewal ceremonies? During the month of May, we hosted a sweepstakes and activation to bring a lucky couple to David’s Chapel in Las Vegas to renew their wedding vows. We created more up-to-date, culturally relevant content and partnered with influencers to draw in not just our pinpointed audience, but to build brand value within a new market audience of younger adults.
Read about it on newswire.com.
Aubrey Black: Lead Art Director
Therese Niedbala: Copywriter, Art Director
Vic Semarjian: Experiential Producer
Anna Francone: Videographer
Jason Peterson: CD, Photographer
social content
influencer content
@team2moms An example of true love. 🥹 Our daughter’s reaction to our vows and my dress from @David’s Bridal was priceless. ❤️ #marriage #trend #trending ♬ original sound - Ebony & Denise
@thepeetes What happens in Vegas 🤫🤭 we had soooo much fun!! 👰🏻♀️🤵🏾♂️👩🏻❤️💋👨🏾 @David’s Bridal #vegas #wedding #vowrenewal #weddingdress #vegaswedding #davidsbridal ♬ original sound - Darrel & Jennifer
activation
@davidsbridal Oh how we love love 💘 Congratulations to all of our happy renewly weds who renewed their vows at David’s Chapel! #davidsbridal #weddingtiktok #vowrenewal #lasvegasvowrenewal #davidschapel ♬ original sound - David’s Bridal
